The most obvious reason you should enter your products into these awards is that they could win a guaranteed listing in Tesco, at either a regional or national level. But the Awards are about more than just that.

They are designed to act as a focal point for the industry – a chance to review the products available to the UK consumer and spot the gaps. Innovation in drinks is arguably more important now than ever before, and we want to challenge our suppliers – existing and potential – to come up with new, exciting products that will stand out from their competitors.

THE PRIZE

The winning product in each of the thirteen national categories is guaranteed a listing in Tesco stores at a national level.

The Winners of each of the eight regional beer awards are guaranteed a listing in Tesco stores at a regional level.

In addition, and at the discretion of the regional and national buying teams, some national and regional Runners-Up may be awarded listings.

All winners will be heavily promoted by Tesco to both the press and its customers.