It’s about the taste

We evaluate the products solely on taste by judging the products ‘blind’. This allows us not only to be completely unbiased, but also concentrate on the only thing that really matters - the quality of the product itself. We can help the winning producer with label designs and packaging later, if need be.

Volumes

Rather than setting rigid volume requirements, the size of the listing we will offer a winning producer will depend on their capacity and aspiriations. The competition, and the opportunities it affords, has got to work for all involved.

Variety

Rather than evaluating niche styles against high-volume, popular styles we champion diversity in beer and therefore offer national listings to all variants of the brewers art, from Porters & Stouts to Fruit Beer.

Regionality

Working closely with our Local Sourcing Offices, we offer regional beer listings in each of seven key regions, bringing the best of local beers to a wider market.